新编商务英语

定　　价：30 元

丛书名：高职高专商务英语类专业规划教材

• 作者：杨桂英
• 出版时间：2018/1/2
• ISBN：9787562957096
• 出 版 社：武汉理工大学出版社

• 中图法分类：J527 
• 页码：196
• 纸张：胶版纸
• 版次：1
• 开本：16K

内容简介

本书为“高职高专商务英语类专业规划教材”之一。全书围绕一整套商务活动来展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，又包括了建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译基本技能。本书共14单元，每个单元围绕主题，采取任务型训练，通过5个教学模块---听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。 本书既适应于高职高专商务英语专业的教学，也可作为相关经济贸易专业的专业英语教材，还可用作商界人士培训用书。

目 录

Unit 1 Meeting a Trade Delegation

Part I Listen and Talk

Part II Reading

Effective Strategies for International Negotiators （I）

Part III Case Study

Status Inquiries

Part IV AdditionaIReading

Effective Strategies for International Negotiators （II）

Part V Culture Salon

Rules of Interaction

Unit 2 Business Dinner

Part I Listen and Talk

Part II Reading

Chinese Cuisine

Part III Case Study

Invitation Cards & Letters

Part IV Additional Reading

Eating in the USA

Part V Culture Salon

Table Manners

Unit 3Factory Tours and Sightseeing

Part I Listen and Talk

Part II Reading

Travel Broadens Executive Minds

Part III Case Study

Short Company Profiles

Part IV Additional Reading

Welcome to Beijing

Part V Culture Salon

Travel Agency

Unit 4 Establishing Business Relations

Part I Listen and Talk

Part II Reading

China Import and Export Fair

Part III Case Study

Letters of Establishing Business Relations

Part IV Additional Reading

EU-China Relations

Part V Culture Salon

How to Establish and Keep Business Relationships with the Arabs

Unit 5 Enquiries and Offers

Part I Listen and Talk

Part II Reading

Cross-cultural Negotiating

Part III Case Study

Letters of Enquiries and Offers

Part IV Additional Reading

Asking Questions

Part V Culture Salon

Conceding and Bargaining

Unit 6 Counter Offer

Part I Listen and Talk

Part II Reading

Export Pricing

Part III Case Study

Letters of Counter-offer

Part IV Additional Reading

Business Customs of the

United States

Part V Culture Salon

Counter-Offer

Unit 7 Terms of Payment

Part I Listen and Talk

Part II Reading

Terms of Payment

Part III Case Study

Letters of Credit

……

Unit 8 Business Contracts

Unit 9 Delivery of Goods

Unit 10 Complaints and Claims

Unit 11 Commodities Fair

Unit 12 Meeting

Unit 13 Telephone Calls

Unit 14 Jobs and Careers

References