创意城市蓝皮书：武汉文化创意产业发展报告（2014）_黄永林编_9787509766927

　　《创意城市蓝皮书：武汉文化创意产业发展报告（2014）》以“设计创意与武汉文化创意产业发展”为主题，概括了2013年度武汉文化创意产业及文化事业发展的基本情况，阐述了设计创意与武汉文化创意产业发展的内在机制，以工程设计、工业设计、数字创意等领域为切入点，分析了武汉特色文化创意产业发展的现状。同时，书中指出了现阶段武汉文化创意产业发展所面临的问题和挑战，并对未来武汉文化创意产业的发展进行了展望。

　　前　　言

　　作为一个新兴的产业门类，文化创意产业短短几十年的发展历程已经将它所蕴含的经济潜力和提升国家形象的作用完全彰显。从20世纪90年代英国政府成立“创意产业特别工作小组”，第一次将文化创意产业发展放在国家战略位置开始，美国、日本、韩国、新加坡等国家纷纷出台了支持文化创意产业发展的政策，努力将其发展为国民经济的支柱产业，发展文化创意产业成为世界范围内的洪流。随着《文化产业振兴规划》的颁布，中国也将文化产业的发展提升到国家战略高度，北京、上海、深圳、南京、武汉、成都等主要城市纷纷将文化创意产业当成支柱产业来培育。

　　文化创意产业自发展之初便具有高智力性和高附加值的经济特征，特别是文化与科技的快速融合，文化产业与信息技术、数字传媒技术的联系更加密切，文化创意产业的重心越来越由“文化资源”向“设计创意”转移，以创意和设计为核心的智力资本逐渐成为创意产业发展的关键，“设计创意”已然成为文化创意产业发展的主题。为加快发展文化创意产业，武汉市颁布实施的《武汉市文化产业振兴计划（2012～2016年）》中要求“加快发展创意设计、网络文化、动漫游戏等极具活力和潜力的新兴文化产业，改造提升传媒出版、演艺娱乐、文化旅游、艺术品业、会展等传统文化产业”，文化创意产业发展进入了一个崭新阶段。

　　2013年是武汉文化创意产业快速发展的一年。围绕“工程设计”和“工业设计”的设计创意产业发展尤为突出。以湖北中铁大桥勘测设计院有限公司为代表的桥梁设计企业完成了长江上70%的桥梁，以及全国80%的大型、特大型桥梁的设计建设，“武汉设计”的工程项目遍布全国各地及世界十余个国家与地区；作为国内汽车行业三大集团之一的东风汽车公司凭借自主创新、设计创意提升了品牌核心竞争力，获评2013年度中国十大最具影响力企业，成为汽车行业的翘楚；中南建筑设计院股份有限公司始终以“创新创意、至诚至精”为宗旨，先后在全国各地及世界18个国家、地区完成了7000余项工程设计，其中有400余项工程获国家级、部级、省级优秀设计奖和科技进步奖。洪山区、青山区、武昌区等也积极制定了创意设计产业的发展纲要，锐意打造创意设计中小企业集群，区内以企业为主体、市场为导向、产学研相结合的工业设计创新体系不断完善。

　　武汉市委、市政府高度重视武汉文化创意产业的发展，发展文化创意产业已被列为武汉建设国家中心城市的重要内容，“打造工程设计之都”的目标被列入《武汉市国民经济和社会发展第十二个五年规划纲要》中，也是武汉市现代服务业升级十大示范项目、文化与科技融合的十项示范工程、城市五年攻坚计划的重要组成部分。2013年，武汉市工程设计产业生产总值增加到815亿元，武汉工程设计产业发展规划中“一城两园七片区”总体布局逐渐形成，设计之都的核心区、创新企业的聚集地、设计文化的展示区、设计产业的商务区等产业园区的建设都取得了新的突破，沌口武汉设计产业园、四唯路城市景观设计片区、湖北美术学院昙华林艺术创意园区建设工程稳步推进。

　　《武汉文化创意产业发展报告（2014）》围绕“设计创意与武汉文化创意产业发展”的主题，概述了2013年武汉文化创意产业发展的整体情况，并结合各设计创意的主要行业和武汉主要行政区发展文化创意产业的状况，分析探讨了设计创意与文化产业发展的关系。全书共分为五个部分：第一部分为总报告，结合发展数据整体分析了武汉文化创意产业发展的概况，总结归纳了2013年武汉文化创意产业的发展特点，针对现阶段武汉发展文化创意产业的问题和挑战提出了可选择的突破路径，并对下一阶段武汉文化创意产业的发展进行了展望。第二部分为区域报告，选取了武汉市武昌区、洪山区、东湖高新区、东西湖区以及青山区五个功能区，从微观角度探析文化创意产业在武汉各区的发展状况，并提出了对策建议。第三部分为理论探讨，结合武汉市服装设计、动漫设计、公共文化服务体系以及文化体制改革等的具体实际，就文化创意产业发展与设计创意的关系进行了理论探讨。第四部分为案例分析，以中南建筑设计院股份有限公司、中铁大桥勘测设计院有限公司、东风汽车公司等设计创意发展较为突出的优势企业为典型案例，通过深入分析它们取得突出成就的原因，力图为其他文化创意企业的发展提供借鉴。第五部分为附录即大事记，以时间为线索，厘清了2013年武汉文化创意产业发展的整体脉络，系统地记录了武汉文化创意产业的发展脚印。

　　本报告收集、整理和分析了来自各传媒渠道的武汉文化创意产业发展的大量数据及文献和案例，参阅了武汉市有关职能部门和相关企业等提供的重要数据资料。由于编者水平有限，书中难免存在疏漏之处，敬请读者批评指正。

　　Introduction

　　Cultural and creative industries are sunrise industries. In the past decades of development， they have fully demonstrated their economic potential and the role played in enhancing national image. In the 1990s， British government established “creative industry task force” and initiated to highlight cultural and creative industries to a national strategic position， and then various nations， such as the USA， Japan， Korea and Singapore， formulated policies to support the development of cultural and creative industries and push them into pillar industries of national economy. It becomes a worldwide trend to develop cultural and creative industries. With the enforcement of Cultural Industry Revitalization Project， China elevated the development of cultural industries to a national strategic height as well. Major cities， such as Beijing， Shanghai， Shenzhen， Nanjing， Wuhan and Chengdu， followed the trend and turn to develop the cultural and creative industries as pillar industries.

　　From the beginning， the cultural and creative industries are characterized by the high knowledge basis and high added value， a case in point is the rapid integration of culture and information technology. Cultural industries are now more closely connected with IT and digital communication technology， the focus of cultural and creative industries are now continuing to be shifted from “cultural resources” to “creative design”. Intellectual capital centered on creation and design is gradually becoming a key point in the development of creative industries and “creative design” has already become important topic in the development of cultural and creative industries. In order to expedite the development of cultural and creative industries， Wuhan municipal government formulated and enact Cultural Industries Revitalization Project of Wuhan （2012～2016）， which requires to “expedite the development of creative design， internet culture， cartoon game and other energetic emerging cultural industries with development potential and reform and promote the development of traditional cultural industries such as printing， entertainment， cultural tourism， artwork industry， exhibition， etc.”， the cultural and creative industries stepping into a brand new era of development.

　　The past few years witnessed the rapid growth of the cultural and creative industries in Wuhan， specially the creative design industries focusing on “industry design” and “engineering design”. Bridge design companies， represented by China Railway Major Bridge Reconnaissance & Design Institute Co.， Ltd. （Hubei branch）， have completed the design and construction of 70% of the bridges on Yangtze River and 80% of the major and super bridges across China， expanding engineering projects titled “Designed in Wuhan” all over China and even to over ten countries and regions of the world. Dongfeng Automobile Co.， Ltd. was listed as one of China’s Top 10 Influential Enterprises 2013 on the basis of its core brand competitiveness strengthened by independent innovation and creative design， becoming a leading force in automobile industry. Central-South Architectural Design Institute Co. Ltd.， adhering to the tenet of “Creation， Innovation， Integrity and Profession”， has undertaken over 7，000 engineering designs all over China and 18 countries in the world， of which 400 are granted with national， ministerial and provincial design excellence and science & technology progress award. Hongshan District， Qingshan District， Wuchang District and other areas are striving to formulate development outlines for creative design industries， aiming to realize cluster development for small and medium-sized design enterprises. Within the districts， the industrial design creation system is improved with enterprises as the main body， guided by the market and with the integration of industry， university and research.

　　Wuhan Municipal Party Committee and Municipal Government highlight the development of cultural and creative industries in the city： the development of cultural and creative industries have been listed as major content in building Wuhan into a national key city and the target of “building an engineering design city” is brought into the Outline of 12th Five Year Plan for Wuhan Economic and Social Development， and is listed as major component in top 10 demonstration projects in the upgrading of modern service industry in Wuhan， top 10 demonstration projects with the integration of science & technology and culture and the crucial five plans of the city. In 2013， the total output value in Wuhan’s design industry climbed to RMB 81.5 billion Yuan. The overall layout of “One City， Two Parks and Seven Districts” in the development plan of the engineering design industry in Wuhan was formed. Constructions in the core zone of the engineering city， the gathering place of innovative enterprises， demonstration area of design culture and commercial area of design industry obtained new breakthroughs. Wuhan design industrial park in Zhuankou， urban landscape design area in Siwei Street and Tanhua artistic innovation park of Hubei Institute of Fine Arts are under steady construction.

　　Wuhan Report On Cultural And Creative Industries （2014）， centering on the “creative design and the development of cultural and creative industries in Wuhan”， outlined the overall development conditions of Wuhan’s cultural and creative industries in 2013 and analyzes the relationship between creative design and the development of cultural and creative industries with reference to the main creative design industries as well as the development conditions of the cultural and creative industries in major administrative districts of Wuhan. The book is composed of five sections： SectionⅠis the General Report， analyzing the overall development conditions of the cultural and creative industries in Wuhan with reference to the development data， putting forward suggestions aiming at the dilemma and challenges confronted by the cultural and creative industries at present in Wuhan and looking into the development prospect of the cultural and creative industries in Wuhan in the next stage. Section Ⅱ is Regional Reports， in which five major functional zones， Wuchang District， Hongshan District， East Lake Hi-Tech Development Zone， Dong Xihu District and Qingshan District， are selected to explore the development conditions of cultural and creative industries in different districts of Wuhan， with corresponding solutions and suggestions raised. SectionⅢis the Theoretical Discussions， exploring the development law of creative design industries by the theoretical researches concerning the relationship between the development of cultural and creative industries and creative design， with reference to the realities in Wuhan’s reforms in the field of clothes， cartoon design， public service system of culture， cultural system， etc. Section Ⅳ is Case Studies， where enterprises with outstanding development in creative design， such as Central-South Architectural Design Institute Co.， Ltd.， China Railway Major Bridge Reconnaissance & Design Institute Co.， Ltd.，Dongfeng Automobile Co.， Ltd.are taken as examples to analyze what leads to their achievements so as to serve as a reference for the development of other cultural creative enterprises. Section Ⅴ is Appendixes， which happened in 2013 concerning the integrated development of the cultural and creative industries in Wuhan and it records the footprints of the development of creative design in Wuhan.

　　Since the initial preparing stage of this report， we have been collecting， systemizing and analyzing various cases， data and documents concerning the development of cultural and creative industries in Wuhan. Wuhan relevant departments and enterprises have provided crucial data. As a result of the time limitation and the restriction of the editor’s ability， there might be careless omissions in the contents； therefore， your criticism and correction are appreciated.

你还可能感兴趣

我要评论