本书包含了多篇论文，介绍当前不同文化背景学者从语言教学、语言技术、跨境旅游等多个维度研究语言作为一种促进全球多元文化交流、交融与发展的服务载体的发展趋势、实现途径与应用效力等。
Research Frontier
Translation and Interpreting Ethics in the Age of Smart Language Services
Prof． Ren Wen， Sichuan University
Language Learning Principles for E-learning Task Design
Dr． Jonathon Ryan， Waikato Institute of Technology， New Zealand
Thoughts on the Development of Global Language Services
Dr． Wang Huashu， Localisation Service Committee of Translators Association of China
Graphic Self-consciousness and Graphic Travel Narratives
Prof． Moniea E． Chiu， University of New Hampshire，USA
Research Papers
Session I： Translation and Interpreting
A Tentative Study on the Three-stage Consecutive Interpreting Training Model on
the Basis of Deverbalization in Consecutive Interpreting
Fan Huang
C-E Translation of Cultural Images in Idioms in Terms of Non-equivalence
Kang Na
A Tentative Approach to Transient Days Translated by Zhang Peiji from the
Perspective of Translator's Subjectivity
Wang Tingting
An Ecological Interpretation of Paradise News
Xu Dongping
Colloquial Style of TL Speeches of Interpretation： A Result of Both External
Conditions and Initiative Efforts
Cheng Yan
A Case Study of Lin Shu： The Translator's Political and Ideological Interventions
in Heinu Yutian Lu
An Liya
Feasible Suggestions for Solving the Problems of the Professionalizing
Development of Non-literary Translation
Liu Qiaoling
Problems of C-E Translation in Public Signs from Perspective of Register Theory：
A Case Study of Chengdu Subway
Zhang Shiying
Cultural ．Defaults and Compensation Strategies in Translation
Zhao Xiqiang
A Comparative Analysis on Two Subtitle Translation Versions of U-Prince under
Skopos Theory
Zou Xiaoyi & Huang Shengwei
A Study on the Chinese Translation of Manyoshu
Jin Wei & Jin Rusha
Session 1I： Language Teaching and Learning
Research on Cultivating the English Translation Capability of Students Majoring
in Electronic Information and Engineering
Yang Yudng
Intercultural Communicative Competence in College English Teaching： A Survey
on Students' Attitudes
Yuan Xia
User Experience and Their Willingness to Implement Moodle in Language
Teaching Practice： Perspectives from Singapore In-service Teachers Working on
MEd TLCL
Wu Long
An Empirical Study on the Continuation Task “Talking after Reading” Based
on Indonesia's Target of Cultivating International Personnel：Take
ZHONGWENSHIJIE Mandarin Institute as an Example
Chen Hongyu
Factors about Why L2 Learners Cannot Achieve “Native-Like” Competence in
Target Language
Zuo Ying
Undergraduates' Satisfaction with Perceived English Teaching Service Quality of
Higher Education in Thailand
Qin Shiyu
Attitudes and Motivation on English Learning among Chinese Major Thai
Undergraduates
Li Yuanyuan & Nutprapha K． Dennis， Ph．D．
On Pragmatic Competence in Vocabulary Acquisition
He Chunmei
Reflection on Intercultural Communication in China's College English Teaching
liom the Perspective of Postcolonialism
Yu Yang
A Study on the Training of Students' Cross-cultural Communication Competence
in the Second Language Teaching
Zeng Ni， Yin Shanying & Wang Shuhui
On the Study of Teaching Chinese as a Foreign Language in Thailand under the
Perspective of Culture Dissemination
Jiang Yinghui & Liu Li
Session llI： Language and Culture
Challenging and Reducing Cultural Stereotypes
Huang Ming
Managing the Knowledge for Chinese Tourists： From the Language and Culture
Perspectives
Fu Jing， Li Ping & Paipan Thanalerdsopit
Mulatto in America and Its Significance in American Racial Integration
Zhang Ting
Awkward Transformation： An Analysis of Modeling in the Choctaw and Cherokee
from the Late Eighteenth Century to the Early Nineteenth Century
Long Boyu
The Analysis on Intercultural Communication of English and Chinese Net-speak
from the Perspective of Memetics
Xie Shuang
Session IV： Language Services for City Internationalization
Language Teaching for Internationalization： Contested Signifiers in Constructions
of College English Teaching Policy in China
Bai Yang
On the Construction of Smart Language Service Environment in Urban
Internationalization
Huang Xi
“Do They Really Just Tell You 'About Us' ？”： An Investigation on the Online
Texts of Universities in Hong Kong and Chengdu from the Perspective of Critical
Discourse Analysis
Liu Bo
On Designing Context-aware and Customized Recommendation Systems for
Mobile Users： From the Perspective of User Privacy
Mu Lei， Pathathai Na Lumpoon， Teerawat Kamnardsiri &Ahmed Lbath
An Exploration into the Growing Sustainable Fashion Market in UK
Zhu Yujie
Sports Diplomacy and Sino-U．S． Relations from the Perspective of Ping Pong
Diplomacy
Dou Wei
The Current Situation of Sichuan Cultural Tourism and Its Countermeasures under
the Background of “Three Kingdoms Fever” in Thailand
Liu Li & Jiang Yinghui
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