从培养目标上看，商务英语课程的教学目的不仅仅是了解有关领域的基本知识，更重要的是能够灵活运用英语进行有效的商务沟通，处理国际商务中的实际问题。这种变化和概念的更新给商务英语教学在内容和质量上都提出了更高的要求，这是传统的大学英语教学所不能达到的。教育部《关于外语专业面向21世纪本科教育改革的若干意见》中也明确指出：“从根本上来讲，外语是一种技能，一种载体；只有当外语与某一被载体相结合，才能形成专业。过去常见的是外语与文学、外语与语言学的结合。应该看到，即使在社会主义市场经济的条件下，我国高校仍肩负着为国家培养外国语言文学学科领域的研究人员的任务。同时，我们也应当清醒地面对这样一个现实，即我国每年仅需要少量外语与文学、外语与语言学相结合的专业人才从事外国文学和语言学的教学和研究工作，而大量需要的则是外语与其他有关学科——如外交、经贸、法律、新闻等——结合的复合型人才，培养这种复合型的外语专业人才是社会主义市场经济对外语专业教育提出的要求，也是新时代的需求。”适应这一要求，我们设计了这套系列教材。
自20世纪90年代以来，经济全球化逐渐渗透到社会生活的方方面面，而随着中国加人WTO后与国际接轨程度的进一步加深，对于具有良好的英语语言技能同时精通商务知识的复合型人才之需要日益凸显。当今，商务英语的范畴已延伸到与商务有关的所有领域，包括营销、管理、贸易、金融、法律、电子商务和跨文化交际等，构成了具有自己特色的完整的商务英语体系。
从培养目标上看，商务英语课程的教学目的不仅仅是了解有关领域的基本知识，更重要的是能够灵活运用英语进行有效的商务沟通，处理国际商务中的实际问题。这种变化和概念的更新给商务英语教学在内容和质量上都提出了更高的要求，这是传统的大学英语教学所不能达到的。教育部《关于外语专业面向21世纪本科教育改革的若干意见》中也明确指出：“从根本上来讲，外语是一种技能，一种载体；只有当外语与某一被载体相结合，才能形成专业。过去常见的是外语与文学、外语与语言学的结合。应该看到，即使在社会主义市场经济的条件下，我国高校仍肩负着为国家培养外国语言文学学科领域的研究人员的任务。同时，我们也应当清醒地面对这样一个现实，即我国每年仅需要少量外语与文学、外语与语言学相结合的专业人才从事外国文学和语言学的教学和研究工作，而大量需要的则是外语与其他有关学科——如外交、经贸、法律、新闻等——结合的复合型人才，培养这种复合型的外语专业人才是社会主义市场经济对外语专业教育提出的要求，也是新时代的需求。”适应这一要求，我们设计了这套系列教材。
CHAPTER 1 Company Structure（s）
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 Staff Motivation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Training
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Corporate Culture
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
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Writing
Additional Reading
CHAPTER 5 Brands
Background Case
Listening
Reading
Structure
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Comprehension
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Writing
Additional Reading
CHAPTER 6 Strategy
Background Case
Listening
Reading
Structure
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Additional Reading
CHAPTER 7 Leadership
Background Case
Listening
Reading
Structure
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Additional Reading
CHAPTER 8 Innovation
Background Case
Listening
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Structure
Vocabulary
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Additional Reading
CHAPTER 9 Business Ethics
Background Case
Listening
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Structure
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Additional Reading
CHAPTER 10 Corporate Responsibility
Background Case
Listening
Reading
Structure
Vocabulary
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Additional Reading
CHAPTER 11 Public Relations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
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Writing
Additional Reading
CIIAPTER 12 Business Environment
Background Case
Listening
Reading
Structure
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Additional Reading
The first of these principles asserts that continuousimprovement of process outputs is crucialfor business success. The second principlecontends that business and manufacturingprocesses are measurable and controllable.The last principle asserts that sustainedquality improvement can only be achievedthrough commitment from the organizationfrom top-level management down tothe common staff or assembly workers.According to this discipline， businessprocesses are improved through theelimination of defects. The methodologywas formulated and popularized byBill Smith of Motorola. As of 2006， thiscompany declared over $17 billion savingswith the implementation of this approach.Currently， Six Sigma is a registered trade-mark and service mark of Motorola.
The two methodologies under thisapproach are represented by the acronyms，DMAIC and DMADV. The former is mainlydesigned for improving existing businessprocesses while the latter is designed forcreating new process and product designs.There are five steps involved in the DMAICmethodology. These steps are representedby each letter of this acronym. Theseare Define， Measure， Analyze， Improveand Control. What need to be definedare improvement goals that should beassociated with corporate strategy andconsumer demands. Relevant data ofcurrent processes are the aspects that needto be measured.
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