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ON THE VALUE OF DEMAND INFORMATION DISSEMINATION 论需求信息传递的价值 
定 价：78 元
9 7 1 8 9 7 4 5 7 6 9 4 6
本书运用经济学、概率论、优化理论、博弈理论等方法和技术构建供应链系统横纵向需求信息共享的数学模型，通过研究系统结构、信息结构、市场竞争等因素对横向及纵向需求信息共享的驱动作用、横向与纵向需求信息共享的内在联系以及需求信息共享对供应链企业和供应链系统的价值等，探究供应链系统中横纵向需求信息共享的内在驱动机制，为我国企业更加合理地的制定信息共享策略提供决策依据，促进供应链企业之间建立紧密的协作关系，降低需求不确定性因素对各企业的最优决策和供应链系统最优运行状态的影响。We investigate information flow in two-tier supply chains, where retailers order from suppliers and sell in a market with uncertain demand. The retailers each have access to a demand signal and can exchange signals (horizontal information sharing). The suppliers can offer the retailers differential payments to gain access to their signals . We demonstrate that retailer competition is a necessary condition to sustain information flow, whereas supplier competition precludes vertical information acquisition. Facing horizontal competition, the retailers can have an incentive to exchange signals if competition is less intense; and this incentive is stronger when they order from independent suppliers than when they order from a monopolist supplier
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