第1 章 绪 论 ·······································································1
1.1 研究背景与问题提出 ·······················································1
1.2 研究目的、意义与创新 ·················································· 13
1.3 研究方法 ···································································· 18
1.4 研究内容与思路 ··························································· 21
1.5 本章小结 ···································································· 25
第2 章 理论基础与文献综述 ··················································· 26
2.1 概念界定 ···································································· 26
2.2 理论基础 ···································································· 31
2.3 产业融合的相关研究 ····················································· 34
2.4 航空和旅游产业的相关研究 ············································ 39
2.5 文献述评 ···································································· 49
2.6 本章小结 ···································································· 52
第3 章 航空和旅游产业融合动因研究······································· 54
3.1 航空和旅游产业融合基础··············································· 54
3.2 航空和旅游产业的关系·················································· 58
3.3 航空和旅游产业融合动因··············································· 67
3.4 本章小结···································································· 74
第4 章 航空和旅游产业融合路径与模式研究······························ 76
4.1 价值链解构与重构························································ 76
4.2 航空产业和旅游产业融合路径········································· 78
4.3 航空产业和旅游产业融合模式········································· 85
4.4 航空和旅游产业融合效应··············································· 93
4.5 本章小结···································································· 97
第5 章 航空和旅游产业融合国际案例研究································· 98
5.1 途易集团···································································· 98
5.2 泰国国际航空公司·······················································103
5.3 案例分析总结·····························································106
5.4 本章小结···································································107
第6 章 航空和旅游产业融合国内案例研究································108
6.1 春秋集团航空和旅游产业融合········································109
6.2 上航旅游集团航空和旅游产业融合··································132
6.3 同程集团航旅融合模式·················································136
6.4 案例分析总结·····························································139
6.5 本章小结···································································140
第7 章 研究总结与展望························································142
7.1 研究结论与讨论··························································142
7.2 研究贡献与启示··························································147
7.3 研究局限与展望··························································154
参考文献··············································································156
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